Strategic communications
Corporate Event management
Stakeholder Engagement
Five Chapters Consulting
Corporate event management
Seamless events delivered end-to-end with quality and professionalism.
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Conferences, exhibitions and workshops fully managed, including speaker support and sponsorships
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Gala dinners and award ceremonies delivered with exceptional attention to detail
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Venues, audiovisual, catering, travel and logistics all handled quietly behind the scenes
Communications strategy & brand identity
Clear positioning and refined messaging that builds a strong, distinctive brand.
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Communication strategies aligned to Strategic Plans
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Key message playbooks for consistent positioning
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Brand development and identity frameworks
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Sector mapping and brand positioning
Content & channel management
Polished content across channels that grow audiences and enhance reputation.
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Engaging website and social media content
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Clear, polished Annual Reports and corporate publications
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Quality email marketing and newsletter updates
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Corporate videos that deliver genuine impact
Media & stakeholder relations
Confident handling of media, government and executive audiences.
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Media releases and relationship management
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Preparation of executive and ministerial briefing papers
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Stakeholder presentations and speech writing support
Services
About
The best stories, and the strongest reputations, are built deliberately, chapter by chapter.
With over 20 years of experience across communications, brand, media and events, I bring deep strategic expertise and a clear sense of how to translate issues on the national agenda into communications that resonate with Australian audiences. My expertise spans sectors including defence, space, health, research, water and the creative industries, shaping complex and technical subject matter into communications that land with government, industry, media and the public. It also extends to events, where I hold a simple philosophy. Even the most complex event can feel effortless and seamless when it is built on experience and meticulous planning, right down to the details easily overlooked.
Whether it's an annual report, a media announcement, a conference or a stakeholder engagement campaign, my aim is always the same. To become a natural extension of my clients' team, trusted with their reputation and invested in their success.
Every organisation has a story. Knowing how to share it with clarity and impact takes experience.
I'd love to help with your next chapter.
Alison Bowman
Sector Experience
Defence and space
Delivered external strategic communications for Australia's largest ever defence project, covering topics including shipbuilding, anti-submarine warfare and maritime defence, and internal communications to a workforce of over 2,700.
Led communications for Australia’s premier $245M space research centre from start-up to maturity, including brand and messaging development, website design, annual reports and conference management. Managed over 50 media releases, resulting in an audience of over 100M.
Managed joint communication activities with over 100 partners including the Australian Space Agency, NASA and the New Zealand, Greek, Italian and the European space agencies.
Led a three-year communications, branding and media campaign for Australia's first ever state-owned satellite, Kanyini, from initial concept through to the satellite's launch by SpaceX.
Raised awareness of organ and tissue donation in a joint State and Commonwealth government health strategy.
Led community engagement events and activations including the inaugural Amazing Race for Organ Donation for consecutive National DonateLife Weeks.
Managed media and social media campaigns and liaised with State and Commonwealth Minister of Health offices on sensitive issues and announcements.
Health
Screen & creative industries
Led media, marketing and ministerial communications for the South Australian Film Corporation, supporting the State's strategy to attract productions and sustain a thriving screen industry sector.
Delivered SHINE's 20th Anniversary Gala VIP event; media announcements for Hotel Mumbai, Wolf Creek TV and Storm Boy; advertising campaigns for Venice, Toronto and Cannes International Film Festivals and the Adelaide Studios Workshop Opening.
Managed over twenty choral concerts at the Adelaide Festival Theatre and Adelaide Town Hall, including a special performance for Her Majesty Queen Elizabeth II during her visit to South Australia.
Coordinated the Australian Girls Choir for filming Qantas’ iconic I Still Call Australia Home advertisements in remote and regional Australia and corporate events for Qantas and other clients.
Media liaison for the Director of SHINE during the film's Academy Award and Golden Globe campaigns; liaison with Hollywood production companies, and general film production administration support.
Water
Managed 100+ water industry events including sponsorship and exhibitions for the Australian Water Association’s Annual State Conference, Annual Water Awards and Australia's largest national water conference and exhibition, OzWater.
Marketing and communications management for the Goyder Institute for Water Research, delivering strategic communications to support evidence-based decision making on water security, drought, climate and the Murray-Darling Basin Plan.
Not-For-Profit / Research
Branch and Membership management for Australian Water Association South Australia and Northern Territory branches and Meetings and Events Australia, including membership renewal and retention programs, branch finances and committee support.
Managed a suite of marketing and communications for Branches including newsletters, sponsorships and membership promotional activities.
Delivered comprehensive communications programs for leading research centres in space and water, working closely with university partners and academics to translate science-based research into impactful, audience-friendly content.
Five Chapters Framework
The five-chapter structure is one of storytelling's most enduring frameworks.
Shakespeare's five-act structure maps a complete dramatic arc that begins with introducing the characters and their world, then tracing the rise, peak, consequences and resolution of their story.
In academia, the five-chapter dissertation is the gold standard of doctoral research, starting with an introduction on why the research matters, followed by a literature review, methodology, results and discussion.
It's also the framework that shapes every client engagement at Five Chapters Consulting. From first briefing to final review, I move through five clear stages, understanding the organisation and its goals, shaping a plan, creating the work, delivering results and evaluating the impact.
